Through the years, Absolute Comfort had hired various different PPC and internet marketing companies to help with their SEO. Each time Absolute changed internet marketing companies they lost ownership of business listings and social media accounts and new accounts were created. As a result, many different social media accounts and internet business listings were set up with conflicting information and no way to login to those accounts to correct the data. At the beginning of the contract Absolute Comfort did not have access to their website and they hired to set it up would not give the needed information. The task of taking ownership of internet accounts and the website was a daunting task and led to the hiring of Deluge Marketing.