We had the privilege of designing the website, brand and publications for Baptist Collegiate Ministries at Ball State University (BCM). The project involved the reworking of their logo, designing of publications and the creation of an interactive website. The leadership of BCM wanted to bring their logo up to date while creating a brand that they could use in publications and on the internet. They needed to be more clearly identified across the campus while driving traffic to their new website. In turn, the website needed to clearly communicate the mission, vision, and activities of the ministry and provide a way for potential students to connect.